By Yoongie Min, OD

Patients usually are in the dark about their vision insurance coverage--but that creates an opportunity for your office to do a big favor for them and you. Letting patients know that they have eyecare and/or eyewear benefits eases the cost to them and can increase your revenues for services and optical sales.

Advice, partnerships with vendors, business assistance and a marketing plan provide the optician with the tools that attract customers. Your skills with product and technique keep them. However, almost half of all exams and/or eyewear is purchased within a Managed Vision Care plan. So, emphasize Managed Vision Care as part of the total patient experience.